Contagion - Live Bacteria
August 30th, 2011 by Gilbert Seah
THE SPREAD OF ‘CONTAGION’ HITS TORONTO’S QUEEN WEST
PUBLIC INVITED TO WITNESS GROUNDBREAKING INSTALLATION ON AUGUST 31st
TORONTO, August 30, 2011– Building on its reputation for always being ahead of the curve, Warner Bros. Pictures Canada today announced the creation of a unique outdoor installation merging science and advertising that is guaranteed to leave movie lovers, science buffs and art enthusiasts in ‘awe’ or ‘eww’.
In support of Academy Award ® winner Steven Soderbergh’s latest film “Contagion” – in theatres September 9th, Warner Bros. Pictures Canada teamed up with microbiologists and immunologists from around the world to create a one-of-a-kind bacteria message board located at 409 Queen Street West in an abandoned store-front window. On August 28th, two large Petri dishes were inoculated with live bacteria including penicillin, mold and pigmented bacteria and almost overnight have revealed the true Contagion – an artistic interpretation of the spread of a virus as depicted in the film. Consulting Doctor Patrick Hickey commented “By week’s end, let’s just say we’ll be wearing an extra pair of latex gloves”.
The public is invited to witness first-hand the remarkable growing power of natural bacteria on Wednesday August 31st from 11:00 AM – 2:00 PM. The first 50 people to arrive will receive passes to see “Contagion” in theatres and other themed prizes. Stop-motion video footage depicting the incredible progression will be posted to the Warner Bros Canada website (http://www.warnerbroscanada.com) and facebook page (http://www.facebook.com/warnerbros.picturescanada) later in the week.
DATE: Wednesday August 31st, 2011
TIME: 11:00 AM – 2:00 PM
LOCATION: 409 Queen Street West, Toronto
Academy Award® winner Steven Soderbergh (“Traffic”) directs the global thriller “Contagion.”
The film brings together a stellar international ensemble cast, including Academy Award® winner Marion Cotillard (“La Vie en Rose,” “Inception”); Academy Award® winner Matt Damon (“Good Will Hunting,” the “Bourne” films); Oscar® nominee Laurence Fishburne (“What’s Love Got to Do With It,” “The Matrix”); Oscar® nominee Jude Law (“Cold Mountain,” “Sherlock Holmes”); Academy Award® winner Gwyneth Paltrow (“Shakespeare in Love,” “Iron Man”); and Academy Award® winner Kate Winslet (“The Reader,” “Titanic”).
“Contagion” follows the rapid progress of a lethal airborne virus that kills within days. As the fast-moving epidemic grows, the worldwide medical community races to find a cure and control the panic that spreads faster than the virus itself. At the same time, ordinary people struggle to survive in a society coming apart.
Directed by Steven Soderbergh from an original screenplay by Scott Z. Burns (“The Bourne Ultimatum,” “The Informant!”), the film also stars Bryan Cranston (AMC’s “Breaking Bad”) and Sanaa Lathan (“Alien Versus Predator”). It is produced by Michael Shamberg, Stacey Sher (“World Trade Center”), and Gregory Jacobs (“The Informant!”), with Jeff Skoll, Michael Polaire and Jonathan King serving as executive producers.
A Warner Bros. Pictures presentation, in association with Participant Media and Imagenation Abu Dhabi, a Double Feature Films/Gregory Jacobs Production, “Contagion” will be distributed by Warner Bros. Pictures, a Warner Bros. Entertainment company.
“Contagion” opens nationwide on Friday, September 9, 2011.
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