NARNIA trailer available everywhere on May 7

The trailer for the much anticipated THE CHRONICLES OF NARNIA: THE LION, THE WITCH AND THE WARDROBE will be getting a big push this weekend. Disney is doing what is considered the first every “global roadblock.” This essentially means, if you are watching television on Saturday night, you have a big chance at seeing this trailer. It’s also going to be available via mobile phones and the internet. 

Details from the press release:

Poised to reach the largest worldwide audience ever for a theatrical trailer debut, an estimated 200 million+ viewers in 32 countries, 13 languages, across five continents and spanning over 12 time zones will experience for the very first time Walt Disney Pictures/Walden Media’s “The Chronicles of Narnia: The Lion, The Witch and The Wardrobe” with an unprecedented first-ever global “roadblock” , it was announced today (5/2) by Oren Aviv, president of marketing for Buena Vista Pictures Marketing, and Nic Crawley, senior vice president of marketing for Buena Vista International.

The worldwide “roadblock” will be anchored by the U.S. broadcast debut of the “Chronicles of Narnia” trailer on Saturday, May 7th during ABC’s network premiere of “Harry Potter and the Chamber of Secrets” (available in over 106 million households) along with online visitors to America Online Web sites (including AOL Welcome Screen, AIM, Moviefone, etc.), and Verizon Wireless V CAST customers.  The trailer will also air simultaneously on Disney Channel, and on four channels across the Starz Entertainment Group network.  Verizon Wireless customers will also be able to access the trailer through the company’s V CAST wireless multimedia service. 

Within a 48-hour period surrounding this domestic launch, the international “roadblock” (dubbed in over 11 languages) will similarly introduce the trailer around the world, with simulcasts on popular programs in such countries as the United Kingdom, France, Germany, Japan, Australia, New Zealand, Mexico, Korea, and Latin America.  In addition to the broadcast launches, each territory will partner with print and online outlets to maximize exposure.

Walt Disney Pictures/Walden Media’s “The Chronicles of Narnia: The Lion, The Witch, and The Wardrobe,” opens in theatres everywhere on December 9, 2005.